The Observer Effect – Daniel Ek

Oct 4, 2021 6:11 PM

On Working in Flow

Call me right now! When you're inspired, you need to strike at that inspiration


A great meeting has three key elements: the desired outcome of the meeting is clear ahead of time; the various options are clear, ideally ahead of time; and the roles of the participants are clear at the time.


For example, when Beyoncé records an album, one of the things that she does, which is just remarkable, is she keeps almost four or five different studios running at the same time in a city.

She uses different musicians, different producers and she actually goes from room to room: brainstorming ideas, trying different things, working on different songs. Whenever the moment leaves, she will go to the next studio and do the same thing. I'm not sure if it's a predetermined schedule or if it's more spontaneous, like when she's in a vibe, but the process is essentially not a singular thing. It's something that she does in multiple parts.